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Marketing Strategy | Marketing Plan Templates | Hospitality Consulting

our roots



Beth is an award-winning event planner, connector, brand advocate + marketing expert with over 15 years of event planning, sales + marketing strategy experience.

Her passion lies in connecting - brands, communities, and people, and creating efficient solutions for complex marketing and event logistics quandaries.

Her accomplishments lie in building brand awareness, creating + executing strategic sales and marketing initiatives, and successfully launching four brands.

I’d like to commend Beth Lawrence for her exceptional work with us. Her extensive experience, communication and hands-on understanding of our brand has provided a comprehensive skill set that has had a positive affect on our business overall.
— Patrick Clarke; Managing Owner, James Restaurant
I had the pleasure of working with Beth Lawrence at Snap Kitchen in my role as brand manager. Beth is a passionate, driven, and enthusiastic brand marketer who excels at all she does. From securing partners and leading multimarket activations with third parties, to leading on-brand field events throughout Philadelphia, I was continually impressed with her leadership and drive in marketing all that is Snap Kitchen. Her attention to detail in leading the local team was like none other and you always knew that our brand’s offsite presence would showcase beautifully when Beth was leading the charge.
— Shaady Ghadessy; Brand Manager, Snap Kitchen


Nicole is an avid connector + entrepreneurial thinker with over 20 years of business development, event management + brand marketing to create a direct vision.

Her passion lies in building + maintaining partnerships within her connections to foster new opportunities + consistent client referrals.

Her accomplishments lie in strategic marketing, cultivating community trust + elevating brand awareness through meaningful partnerships, as well as launching four brands.

Nicole Morgenstern was instrumental in opening one of our newest SPiN locations into the Greater Philadelphia market back in 2017. She played a pivotal role in raising brand awareness for the new location as well as utilizing her robust list of local event and meeting planners in the market to leverage and sell corporate and social events. Nicole has always impressed me with her passion for networking, creating meaningful connections with her peers, customers and senior management team. In addition to her networking skills, Nicole is very detail orientated and well organized. She has the ability to see opportunities for growth that not many do, create a plan and to implement effective strategies.
— Lou Dean Canakes II; National Sales Director, SPiN Global
Nicole Morgenstern is a talented and enthusiastic Sales and Marketing professional. During my tenure as her direct manager, she directly helped us achieve 15% growth in both group revenue and visible traffic. She is a hard working, determined and results driven professional.
— Ryan Metcalf; GM, Fogo de Chao Brazilian Steakhouse

hospitality consulting

We understand the struggle of modern-day business, especially in the hospitality industry.

Management is called upon to grow walk-in business, private event sales, and build up the bottom line while controlling costs with a fine-tooth comb. All businesses would love to have a full time sales and marketing team, but in most cases, that is not a viable option.

Combined, we have launched 8 businesses in Philadelphia, all using the same main “Formula.” The Industry Formula’s plans were developed from decades of experience, and aim to create sales and marketing gurus throughout your business—and a solid, customized plan that can be built upon for years to come.

the blueprint: Our Basic plan

Ideal for business owners who have a team in place and are looking to create a system to track sales, marketing and social media efforts and increase ROI. Please note that this plan does not include consulting meetings.

The Method: our quarterly plan

Ideal for business owners who are launching a business, looking ahead to a tough quarter, or looking to bounce back from a period of slower sales. This plan includes our downloadable sales package and consulting meetings.

The formula: our annual plan

Our complete package, including in-person and digital consulting meetings, customized ROI reports, and a fully customized and supported annual sales and marketing plan. Ideal for business owners who want it all.