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Experiential Marketing | Brand Launch | Brand Activation

The Industry Formula is not a PR firm.

we are a full-service sales, experiential marketing and PR agency who believe that there is a formula for success in the philadelphia market.

Public Relations, paired with strategic sales and marketing initiatives, helps to generate awareness—and book business—before you open your doors. Let us help you monetize your exposure.



The Industry Formula is a broad-based membership association founded in 2014 (under the name Party Partners of Philadelphia) to foster the growth and vitality of the hospitality industry. It is the first hospitality association ever formed in Philadelphia representing collaboration over competition at the heart of the mission.  Together, we’ve collaborated on experiential marketing, events, and conventions in Philadelphia. Looking for an event venue or planning an event? Fill out our contact form.


Sales & Marketing Consulting

We’re your outsourced sales and marketing team. Beth and Nicole developed proven sales and marketing strategies for restaurants, venues, and brands that are launching, looking to revamp their marketing efforts, or beginning to sell their venues for private events. Each package includes one-on-one consultations and customized sales and marketing plans, catered to your individual business’ goals and objectives. We’re experts in selling venues and events in the Philadelphia market; let us help you grow!