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Marketing Strategy | Marketing Plan Templates | Hospitality Consulting


To empower business owners to take

control of their sales and marketing strategies.

We bring the experience, knowledge and contacts

of a full-time sales and marketing team

for a fraction of the cost. 


Our Roots

The Industry Formula was founded by Beth Lawrence and Nicole Morgenstern. With over 30 years of event planning, sales, marketing, and hospitality experience and millions of dollars in sales between them, Beth and Nicole seek to bring their knowledge to emerging and established businesses.



Beth and Nicole developed proven sales and marketing templates for brands that are launching, looking to revamp their marketing efforts, or beginning to sell their venues for private events. Each package includes an initial consultation, and additional consultations throughout the sales cycle.