The Industry Formula was founded by Beth Lawrence and Nicole Morgenstern. With over 30 years of event planning, sales, marketing, and hospitality experience and millions of dollars in sales between them, Beth and Nicole seek to bring their knowledge to emerging and established businesses.
Beth and Nicole developed proven sales and marketing templates for brands that are launching, looking to revamp their marketing efforts, or beginning to sell their venues for private events. Each package includes an initial consultation, and additional consultations throughout the sales cycle.
our plans are designed for all businesses to succeed.
Visit our shop for sales and marketing templates for quarterly and annual goals, or to browse our self-guided plan.